Case studyANY, LUV 1

One shoot.
A whole launch.

ANY gave us a product. From one production we delivered everything they needed to launch LUV 1: the hero film, the website, social, paid ads, email and press.

Client ANY Mobility
Product LUV 1
Role Executive and creative production
Live at rideany.com

356ASSETS DELIVERED

3SHOOT DAYS

4FORMATS16:9, 4:5, 9:16, 1:1

6CHANNELSSocial, paid ads, website, email, launch event, press and retail

From one productionBuilt in, not cut down

INPUT

Your product

ONE PRODUCTION3 shoot days
Film, photo and social, planned together

01 Hero film1 FILM

02 Cutdowns and paid27 CUTS

03 Native vertical 9:1649 REELS

04 Stills and lifestyle279 PHOTOS

05 Web assetsFULL SITE

06 Email and CRMEVERY SEND

07 Behind the scenesFILM + PHOTOS

08 Extended with AINEW SCENES

01 Websiterideany.com

Hero, product, personas and lifestyle gallery. The whole site was built with images from the production.

PersonasOne setup per audience

Adventurers, families, business owners and commuters. Four stories for the four audiences on rideany.com, shot in the same production.

Adventurers

Families

Business owners

Commuters

02 Social and paidInstagram, TikTok, paid ads

Vertical content planned from pre-production, not cropped from the film afterwards.

03 Launch and emailReservations, CRM, the team

Launch announcement, reservation campaign and newsletters with the same visual line. Behind every send, the same people: the ANY team and our crew, on set together in Barcelona.

Newsletters, July to September

Meet the team

04 Stills libraryPress, retail, distributors

A curated photo library ready for press kits, distributors and retail.

05 Extended with AINew scenes from the same shoot

Scenes we didn't film, generated with AI from the production's own material: the same bike in new locations, and an accessories story with a greyhound. Every AI piece is labelled as AI.

AI New locations, same bike

AI Accessories, with a greyhound

06 On setHow we work

Three shoot days, one crew, every format planned before we roll.

Three ways to work with usBrands and agencies

CAMPAIGNOne launch, every assetA production built around your launch, delivering the hero piece and the whole ecosystem around it.

ALWAYS-ONContent every monthMonthly packs, reactive content and coverage between campaigns, with the same quality bar.

AGENCY PARTNERYour production armYou bring the idea and the client. We shoot, curate and deliver at scale, white label if needed.

HAVE A PRODUCT TO LAUNCH?Let's build the whole ecosystem from one shoot.

armand@pou.media Start a project