Case study — Content at scaleANY Mobility · LUV1
One shoot.
A whole launch. ANY gave us a product. From one production we delivered everything they needed to launch LUV1 — the hero film, the website, social, paid, email and press.
A whole launch. ANY gave us a product. From one production we delivered everything they needed to launch LUV1 — the hero film, the website, social, paid, email and press.
Client — ANY Mobility
Product — LUV1
Role — Executive & Creative Production
Live at — rideany.com
Product — LUV1
Role — Executive & Creative Production
Live at — rideany.com
[000]ASSETS DELIVERED
[00]SHOOT DAYS
[4]FORMATS · 16:9 · 4:5 · 9:16 · 1:1
[6]CHANNELS COVERED
From one productionBuilt in, not cut down
INPUTYour product
ONE PRODUCTION[X] shoot days
Film + photo + social, planned together
Film + photo + social, planned together
01 Hero film[1 × 60″]
02 Cutdowns & paid[00 CUTS]
03 Native vertical 9:16[00 REELS]
04 Stills & lifestyle[000 PHOTOS]
05 Web assets[00 SECTIONS]
06 Email & CRM[00 MAILS]
07 Talent & creators[00 PIECES]
08 BTS[00 PIECES]
01 Websiterideany.com
Hero, product, personas and lifestyle gallery — the full site was built with images from the production.
[SCREENSHOT — MOBILE]
01 Website — personasOne setup per audience
Adventurers, families, professionals and daily commuters: four stories shot in the same production.
[ADVENTURERS]
[FAMILIES]
[PROFESSIONALS]
[DAILY COMMUTERS]
02 Social & paidIG · TikTok · Ads
Vertical content planned from pre-production — not cropped from the film afterwards.
[REEL 02]
[STORY AD]
[CAROUSEL 4:5]
[CREATOR PIECE]
03 Launch & emailReservations · CRM
Launch announcement, reservation campaign and newsletters with the same visual line.
[EMAIL — LAUNCH]
[EMAIL — RESERVE FOR 499€]
[LAUNCH EVENT / LAUNCH CREW]
04 Stills libraryPress · Retail · Distributors
A curated photo library ready for press kits, distributors and retail.
[STILL]
[STILL]
[STILL]
[STILL — WIDE]
[STILL]
[STILL]
Three ways to work with usBrands & agencies
CAMPAIGNOne launch, every assetA production built around your launch, delivering the hero piece and the whole ecosystem around it.
ALWAYS-ONContent every monthMonthly packs, reactive content and coverage between campaigns, with the same quality bar.
AGENCY PARTNERYour production armYou bring the idea and the client. We shoot, curate and deliver at scale — white label if needed.
HAVE A PRODUCT TO LAUNCH?Let's build the whole ecosystem from one shoot.